Encoder market
Encoders have a high proportion of applications in the OEM market, mainly used in machine tools, elevators, servo motor accessories, textile machinery, packaging machinery, printing machinery, lifting machinery and other industries. In 2010, the rapid growth of China's OEM market drove the rapid growth of the encoder market. In 2010, the market size of the Chinese encoder market reached 1.3 billion yuan, a year-on-year increase of 42.9%.
From the industry point of view, elevators, machine tools and servo motors are the key application areas of encoders, accounting for 53% of the overall application market. Textile machinery, packaging machinery and printing machinery and other fields currently have a small market share. Encoders generally do not directly enter these three industries. The competition of encoder manufacturers mainly focuses on the motor production plants that provide servo motors for these machinery industries. The current market share of lifting machinery is also small, accounting for only 4%-5%. In project-oriented industries such as the metallurgical and electronics industries, encoders currently have a lower proportion of applications, accounting for only 14% of the market. In addition, encoders have certain applications in medical machinery, wind power, automobile production lines, hybrid vehicles, water conservancy, rail transit, etc., but the application ratio is low.
In 2010, the demand for automation products in the wind power industry has increased by more than 50%, and the main application fields of elevators, servo motors, textile machinery and machine tools have also grown significantly, which is the main source of growth.
From the perspective of manufacturers, the current European and American brands occupy the high-end market, accounting for more than one-third of the market share, product prices are high-end, and have advantages in new energy fields such as heavy industry and wind power; Jap